As part of its business strategy, Geared Up Culcha (GUC) has launched an updated company logo design for 2025. The refreshed visual identity, which draws on design elements from previous GUC logos, reflects the growth of the business over twelve years of operations, and its ambitions for the future.
Paul Dodd, Founder and Executive Director of Geared Up Culcha, says: “The new identity is bold, contemporary, and represents the evolution of our organisation, from our establishment as a fledgling promotional products supplier in 2013, to our current position as a leading Indigenous supplier of workwear, uniforms, PPE and branding solutions to a wide range of clients across Australia.”
“It’s an exciting time for GUC, with the upcoming launch of our own Indigenous-sourced product categories in 2025, and our expansion into Naarm-Melbourne with the opening of our new location on Bunurong and Wurundjeri Country. The new logo symbolises our long-term growth as a business and the start of a new chapter for Geared Up Culcha.”