All geared up for a digital transformation

Geared up Culcha’s co-founders Jamie (far left) and Paul (far right) receive guidance from their mentor Ron Gauci to use digital technology to further their company’s reach

Specialising in customised industry work wear, signage and promotional products, Geared up Culcha has been chosen to undergo a digital transformation as part of the Small Business Digital Champions Project. 

Co-founders Jamie Williams and Paul Dodd said that investing in digital capability will add value to their business. 

“There’s a myriad of challenges that we face from a digital perspective — our website and our optimisation around how we’re found and what products we do,” Jamie said.

“Digital is everywhere and, for us, we’d love to be ahead of the curve.”

Jamie and Paul are working with their Digital Mentor Ron Gauci, CEO of the Australian Information Industry Association, to receive personalised mentoring and share his experiences.

“It’s so important that we actually support small businesses, because we create employment opportunities” Ron said.

“I’ve seen so many become large businesses and become much bigger parts of our economy.”

While Jamie and Paul are keen to increase sales, they ultimately want to employ more young Indigenous staff and reinvest in the Indigenous programs they support in the Brisbane community.

“Having a strong digital presence will help get our name and story into the community,” Jamie said.

“The reason we started Geared Up Culcha was to leave this place a little bit better than what we found it.”

Over the last six years, jobactive and Disability Employment Services provider, Tursa Employment & Training, has helped Geared Up Culcha to train and employ 12 Indigenous trainees and interns, including Eddy, who is now the warehouse supervisor at the Seventeen Mile Rocks premises.

“It makes me really proud,” Eddy said.

“It makes me feel good to be a part of, because they give back to the community. So I feel very supported.”

Peter McInnes, Manager at Tursa’s Ipswich branch, said Tursa values their relationship with Geared Up Culcha.

“We are proud of the success we have achieved in placing Indigenous participants into sustainable employment,” Peter said.

Meanwhile, Jamie and Paul are excited about what lies ahead. The benefits of their business’ digital transformation will help them to re-invest in what’s important to them — their families, staff and community.

“I see our business as a vehicle to bring on Aboriginal and Torres Strait Islanders and to give them an opportunity to fulfil their full potential,” said Paul.