All geared up for a digital transformation

Geared up Culcha’s co-founders Jamie (far left) and Paul (far right) receive guidance from their mentor Ron Gauci to use digital technology to further their company’s reach

Specialising in customised industry work wear, signage and promotional products, Geared up Culcha has been chosen to undergo a digital transformation as part of the Small Business Digital Champions Project. 

Co-founders Jamie Williams and Paul Dodd said that investing in digital capability will add value to their business. 

“There’s a myriad of challenges that we face from a digital perspective — our website and our optimisation around how we’re found and what products we do,” Jamie said.

“Digital is everywhere and, for us, we’d love to be ahead of the curve.”

Read the full story here